During Paris Fashion Week the Swedish brand Hope showed their Spring/Summer 2015 collection for the third time in Paris. I’ve been to all of them and it’s amazing to see how the brand is growing. Somewhere down in the corners of Le Marais they had found an industrial space that was sort perfect for it’s purpose. What stood out the most to me was the collaboration with print designer Märta Måås-Fjetterström. Together they had created a pixelated flower print, feeling inspired by the video games (and as some of you know I’m a big video game fan). It was romanic yet modern collection with 70’s cut and sporty influences, or as Head of Design Ann Ringstrand puts it: “The Swedish Tribe”. Well thank you for the amazing show, House of Hope. 

shoes shoes shoes

backstage line-up

this wrap

small chat and laughter with Ann Ringstrand 

Geisha feeling

happy models and this dungeree

loving the caftan

velvet skirt with sneakers

Nadia flew all the way down from Sweden