Comme des Garcons

Kicking off this week with some flashback fashion ad campaigns. Digging deaper into the subject, I found it very interesting to see how the different fashion houses depicture themselves and each collection throughout the decades. The campaign often promotes the Maison’s key items, story and message, for each seasons respectively. Sometimes the picture I get from entering the stores turns out to be the complete opposite from the (off the hook) expensive ad I just saw down the boulevard. More often than not, it creates an “ick” feeling that’s not very welcoming and frankly I don’t think it is generating the wishful revenues the company was aiming for. You want the store to reflect the ad or give you an “Aha” experience when entering – not the contrary (normally). In my opinon it’s very important the campaign, company, shop and online, breath the same message. Thus, I’ve put together some past ad campaigns that’s done an excellent work according to me. Enjoy!

Milk

Prada

Céline

Chanel

Yves Saint Laurent

Chloé

Jil Sander

Givenchy

Kenzo