Photographer Kenneth Willardt first publication, The Beauty Book, is just not your standard coffee table with a weighty tome of inspiration. Instead he’s enhancing the visual experience via a new “augmented reality” app that partners with a 340-page story of models and celebrities from the past 15 years. When you hover over images with your phone, elements of the picture come to life. My two favorites are these above: Doutzen Kroes’ juicy red lips – that start singing and the stars on Olga Serova’s nipples – that start spinning. Since the iPhone has become an integral part of our everyday life (and extension of many people’s hands), the Willardt believes engaging an audience through technology is the “way forward in communicating art and extending the story.” 

Source: style.com